top of page
Black Notebook

GOMC WRITING & CONTENT SAMPLES

Blog Post themed articles and creatives to boost SEO and generate leads for TeaCultureoftheWorld, a boutique supplier of organic, whole leaf teas in India. 

Writing and Content Samples: Projects
WorldHealthWeek.png

WORLD HEALTH DAY ARTICLE

For World Health Day on 7 April 2016, I created a blogpost for TeaCulture’s website. This was a first for the company’s website, and the objective was to boost SEO by including relevant and original content. The theme for World Health Day in 2016 was Diabetes and the blogpost highlighted the benefits of certain teas that help combat this widespread condition in India. I used a user-friendly, interactive voice and tone throughout the article. My goal was to inform consumers already interested in organic teas on how TeaCulture's variety of teas could enrich their lives. I created custom ad copies that were triggered based on search queries related to World Health Week. Prospective consumers who clicked on these ads were led to this article. Throughout the article, Calls-to-Action were placed alongside the descriptions of relevant teas.
Monitoring heat map indexes from Google Analytics showed that most visitors (both organic and paid) spent more time on this page.

Writing and Content Samples: Projects
Pop-up.png

POP-UP FOR BROCHURE DOWNLOAD

I designed a pop-up to show on TeaCulture’s Homepage that allowed visitors to enter their email address and download a free brochure that outlined the types and benefits of TeaCulture’s organic, whole leaf teas.
91 brochures were downloaded in 21 days.  

Writing and Content Samples: Projects

SAMPLE AD COPY

The Ad copy for Matcha Tea occupied the first position on the results page after the Product Listing Ads.
The Ad headline was relevant and clear. The Ad featured engaging callout and sitelink extensions.

Writing and Content Samples: Projects

ADDITION OF HOTEL LOGOS ON HOMEPAGE

Based on my team's recommendation, TeaCulture  posted the logos of Hotels that provided their whole leaf teas in the coffee shops and suites.
This strategic decision was made to add to the credibility of the brand. 

Writing and Content Samples: Projects
bottom of page